Post by nelsonelias on Feb 27, 2024 10:30:33 GMT
A well-structured Content Marketing strategy is therefore more essential than ever to achieve results in this new landscape. Without a clear strategy we can produce mountains of content, even very good ones from our point of view, but the efforts can be in vain. It is necessary to start from the objectives , analyze organic and advertising performances, study the trends that interest the public and continuously improve. We need to start from the objectives and verify which of our contents, designed according to the logic of the interest of our target audience, and verify what works on an organic level or what works less. It is therefore a question of putting performance at the centre, monitoring the trends that can trigger people's interest and verifying what can be improved.
At the same time, a good practice for designing successful content based on the new Interets Graph model is to aim to expand the sources from which to draw useful information and content, as well as understand and integrate based on what is working on other channels similar. Some good ideas can be provided by tools such as Google Ads topics , the related Google Top Content, but also topics from industry newsletters or even the recurring themes covered in the company CRM. You might be interested in: "Google Ads Performance Max: what is it and what is it for?" What does the future have to Country Email List offer We can, in the meantime, identify some macro-trends related to content production that will likely shape the near future: Reduction of content production costs thanks to AI, allowing you to invest more in distribution. Algorithmic distribution across all platforms, including advertising campaigns. Importance of data and the need to collect and integrate it efficiently within a Customer Data Platform.
Adopting a sort of “LEGO” approach that leads to the creation of modular content that can be combined in different ways to suit specific markets. Relevance of conveying the idea and interest of the user, becoming creators of valuable and entertaining content. In conclusion, it can be said that the dynamics of Content Marketing are evolving rapidly. The transition from the Social Graph to the Interest Graph has changed the way companies need to approach Content Strategy. You need to focus on producing engaging content and leverage data to better understand your audience's needs. Every company, in its own way, must aspire to become a content creator, offering entertainment and value to achieve visibility and success in an increasingly competitive digital landscape.
At the same time, a good practice for designing successful content based on the new Interets Graph model is to aim to expand the sources from which to draw useful information and content, as well as understand and integrate based on what is working on other channels similar. Some good ideas can be provided by tools such as Google Ads topics , the related Google Top Content, but also topics from industry newsletters or even the recurring themes covered in the company CRM. You might be interested in: "Google Ads Performance Max: what is it and what is it for?" What does the future have to Country Email List offer We can, in the meantime, identify some macro-trends related to content production that will likely shape the near future: Reduction of content production costs thanks to AI, allowing you to invest more in distribution. Algorithmic distribution across all platforms, including advertising campaigns. Importance of data and the need to collect and integrate it efficiently within a Customer Data Platform.
Adopting a sort of “LEGO” approach that leads to the creation of modular content that can be combined in different ways to suit specific markets. Relevance of conveying the idea and interest of the user, becoming creators of valuable and entertaining content. In conclusion, it can be said that the dynamics of Content Marketing are evolving rapidly. The transition from the Social Graph to the Interest Graph has changed the way companies need to approach Content Strategy. You need to focus on producing engaging content and leverage data to better understand your audience's needs. Every company, in its own way, must aspire to become a content creator, offering entertainment and value to achieve visibility and success in an increasingly competitive digital landscape.